Branding
Branding vs. Logo Design: What Is the Difference?
Web Ctrl A Editorial Team · Published · 3 min read
Short answer
A logo is a single mark. Branding is the whole system around it — how your business looks, sounds and behaves. Visual identity sits between the two: the logo plus colors, typography, imagery and templates that keep everything consistent.
Logo design
A logo is the symbol or wordmark that identifies your business. It should be simple, memorable and work at small and large sizes.
Visual identity
- Logo and its variations
- Color palette
- Typography
- Imagery and graphic style
- Templates for social media, documents and stationery
- Brand guidelines that explain how to use them
Branding
Branding goes further: your positioning, your message, your tone of voice and how customers experience you at every touchpoint. The visual identity is how that is expressed visually.
What does your business need?
- Starting out and need a mark quickly: a logo, ideally with basic colors and fonts
- Growing across channels: a full visual identity with guidelines
- Changing direction or merging brands: a branding project with research and strategy
With our social media subscription packages you receive a free logo design with three initial concepts.